How To Optimise Your eCommerce Website

Optimising your eCommerce website seems daunting, but it is vital for driving traffic and sales. On top of that, if your website isn’t optimised, the customer will leave it for a competitor’s site.

Now, it’s not going to take 3 minutes to implement, but you can start with this 3 minute read to get you started.


SEO (Search Engine Optimisation) is an essential aspect of eCommerce websites, when a website is optimised for search engines, it is more likely to appear higher in search results for relevant keywords. Throughout this blog, we will run through steps to help you optimise your content online whilst informing you about how SEO is a cost-effective and long-term strategy that can help to establish your brand and increase sales.

Keyword Optimisation

Keyword Optimisation should be the very first thing you do. Choose the keywords you use on your site carefully and ensure they are search engine-friendly, which can be quite challenging. These keywords need to be specific and related to your business in order to increase traffic to your website, as well as, focused keywords for what you’re trying to get across on the specific page. An increase in traffic can lead to an increase in conversion rates across your website.

Page Speed Optimisation

Slow loading times can greatly impact user experience and lead to high bounce rates. Using tools like Google PageSpeed Insights to analyse your website and identify areas for improvement, such as compressing images and reducing the number of HTTP requests or if your page is accessible on Mobile.

Improve User Experience & Design

User Experience (UX) & Design are the main components of any website, as it plays a vital role in converting visitors into customers. User-friendly navigation is one of the most important aspects of UX, as a well designed website should have clear navigation to make the customer journey as seamless as possible.

Optimise For Mobile

To stay competitive, ensure that your eCommerce website is optimised for mobile devices. Studies from 2020 show that mobile devices excluding tablets made up 50% of worldwide online traffic, with this trend still continuing to grow. Failing to do so runs the risk of missing out on a large portion of potential customers.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is a key factor in optimising your website. CRO refers to improving the percentage of those who arrive at your website and achieving the set out goal. This normally refers to visitors, converting into customers. To improve your conversion rate, it’s important to test various features of your website such as the design, layout, call-to-actions, images, and page speed, and becoming familiar with the customer journey will help too! 

By implementing these steps, you can optimise your eCommerce website and increase conversions. It’s important to remember that optimisation is an ongoing process, so regularly analyse your website’s performance and make adjustments as needed.

If you haven’t already read Website Optimisation: The Benefits & Why You Need To Act Now! Then it would be a great follow up read from this blog! Fortunately, you then have absolutely no excuses as to why you can’t level up your website to benefit your business.

It can be time consuming to ensure your website is optimised 24/7. Focus on other areas of your business where you succeed and hand it over to us, where we succeed in getting you seen! Click here to get in contact with us, or alternatively contact us via our social media.

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