Every business is competing to be the best in their industry, whether it be through Google or Social Media. There are a variety of ways that businesses are competing to be the best. So you have to have something that will make you stand out from the rest. This can also help you to promote your products and services to a wider audience than you thought possible!
You might think there’s no way for you to expand your reach quickly and constantly push out fresh and engaging content that will help drive additional customers to your website, or so you thought. That is where User Generated Content comes into play!
There are so many amazing content creators out there who are ready and waiting to produce engaging and informative content that will promote your products and services to a wider audience, also known as UGC. So, are you interested in finding out exactly how User content can drive traffic to your website? Then take a minute to read through exactly how UGC can be beneficial for your business!
The Different Varieties Of UGC
You might think that UGC can only come from videos that are posted to Social Media platforms that mention your business and will ultimately lead to driving new and potential customers towards your business. But, it doesn’t always have to work like that. Other than video UGC there are additional methods of UGC that can push traffic to your website. Most of them are simpler than you might have thought!
Simply an image or even a review from some of your previous customers can contribute towards effective UGC, allowing these new and potential customers to see exactly what your products are all about, as well as what your previous customers have thought of them!
Build Trust & Credibility With Effective UGC
Picking and choosing the right content creator to create UGC for your business can be a crucial step. Also, finding the right audience can be the difference between an influx of traffic and sales to your website, but choosing the right content creator may also increase the credibility and trust you’ll receive from these new and potential customers.
Having that trust and credibility from your UGC content creators can hold numerous benefits for your business, especially the number of customers you might expect to be rolling in from these videos across social media platforms! Take a look at how one of our clients, Herbal Pet Supplies, has benefited from utilising effective UGC across Social Media and especially TikTok to reach a broader audience to advertise their all-natural and herbal pet products and supplements. We took time with them to find the right UGC content creator for them and one that since has become a fruitful venture – with an increase of visitors to their website, as well as an increase in revenue to go along with it!
Marketing & Content Schedule For UGC
Now you might already have a marketing plan in place for posting images and videos on Social Media, which is great! But, have you ever thought about how it can be taken to the next level?
You don’t have to replace the existing schedule you might already have. It’s actually important not to interrupt your schedule. However, looking into the analytics and seeing exactly when your viewers are looking at your content can be beneficial. It allows you to post them at the perfect time to gain views and the potential traffic that comes along with it!
Your UGC content creators will also be able to work with you. Discuss and discover exactly what you want them to promote, in the style that you see fit. Keeping in mind your brand, while also allowing them to put their creative twist on things.
UGC & SEO Go Hand-In-Hand
Your UGC isn’t just great for your business in bringing in those new and potential customers from social media. With the addition of valuable keywords, meta descriptions, and alt text, you can re-evaluate your SEO to the next level too!
Your UGC doesn’t have to be limited to being posted exclusively on social media. Uploading it and implementing it within your website can do wonders for your website’s SEO. Especially if you’re using keywords related to your business’s products and services that your customers are searching for.
It always pays to be specific, and by utilising SEO strategies, you will be a winner. It will produce an exciting and engaging content. This also pushes your business’ prominence in the search results all the way to the top!
UGC can be something that you might have been hesitant to look into. However, we hope that we’ve swayed your mind away from this. We have got you in the full swing of realising what having fresh and engaging UGC can do for your business!
An Overview Of How Can UGC Drive Traffic To Your Website
Unsure of where to find the perfect UGC content creator for you? There’s no need to worry! At Use Brandable, we have a wide number of connections for a multitude of different industries and will help assist with finding you the perfect UGC content creator. We’ll also guide you through the processes and make sure everything goes smoothly. From the first introduction to the increase in customers that you’ll gain from UGC! To get in touch and talk more about our UGC services, click here. If you’d prefer to read through another one of our blogs about UGC, then click here!
Want to learn more about how your business can benefit from UGC and drive your sales even further than you thought previously possible? Then feel free to click here to read more!
