There are so many different aspects of SEO in the world of business. From pushing your SEO to great heights and trying to target potential customers across the UK – Some customers are right on your doorstep that you aren’t even utilising! That’s where Local SEO comes into play and can greatly assist you and your business.
You might think, exactly how can Local SEO impact my business? Well, Let’s delve into the world of Local SEO and uncover its potential to transform your business’s online presence!
Understanding Local SEO
Local SEO is all about focusing on optimising your online presence to attract more local customers. It’s all about strategy and using various tactics that are aimed at improving your visibility in local search results on search engines like Google, Bing and more.
It all relies on specific keywords that users are going to be searching for. So, when a potential customer is searching for products or services near them – search engines rely on signals like location data, keywords and business information to deliver relevant results. When utilising Local SEO effectively, you can help your business appear more prominently in these local search results, driving more traffic and leads to your website.
The Benefits Of Local SEO For Your Business
There are a number of different ways that Local SEO can help benefit your business. It might even be just a little change to your SEO strategy but it can greatly benefit your business in the future!
Increased Visibility
Just by optimising your website and other online profiles for local searches, can help enhance your business’ chances of appearing at the top of the search engine results pages (SERPs) when users are looking for businesses in your local area. With this increased visibility you will be able to significantly boost your online presence and attract even more potential customers.
Targeted Traffic
By using Local SEO you can target specific geographic areas where your potential customers are located. By optimising your content and business listings with location-specific keywords, you will be able to easily attract highly relevant traffic that is more likely to convert into future customers!
Provide A Competitive Advantage
A lot of businesses will look past the importance of Local SEO, leaving a gap that you will be able to capitalise on. By investing in Local SEO, you will be able to gain a competitive advantage over businesses that are not optimising for local search results – ensuring that your business is able to capture a larger share of the local market.
How Can My Business Harness The Power Of SEO
Understanding the benefits of Local SEO is just the first step…now it’s time for you to see exactly how you can put strategies in place to help your business harness the power of Local SEO!
Optimisation For Your Website
Ensuring that your website is optimised for local search results is a massive part of Local SEO. When adding relevant keywords, meta tags and location-specific content to your website you can easily push forward the position of which you appear within the results!
Make Sure You Have Claimed Your Google Business Profile Listing
Formerly known as Google My Business, Google Business Profile (GBP) does exactly what it says on the tin. A powerful tool for optimising your Local SEO, by claiming your own listing you can provide accurate business information and content that is tailored to your business’ products and services too.
Tailor Your Content
By creating content that is tailored towards your local audience, you have a greater chance of pulling in more local customers. From writing blog posts, creating videos, updating website content, and so much more can allow you to push forward your business to local customers looking for your business.
Build Up Your Local Citations
Just having a few local citations can be a really big help for your business. These citations can be as simple as your business name, address and phone number (NAP) on another website. Ensuring that your NAP information is consistent across all online directories like Yelp, Yellow Pages or any other local commerce websites can go a long way for your business’ Local SEO.
Push Your Happy Customers To Leave Some Reviews
Having positive reviews can not only build trust with potential customers but also signal to search engines that your business is credible and trustworthy. Encouraging your already satisfied customers to leave their positive reviews on platforms like Google, Yelp or even a social media platform like Facebook can be a great asset for Local SEO!
An Overview Of What Is Local SEO & How Can It Benefit Your Business?
Local SEO can be an incredibly important asset to any business looking to grow their local market. With an informed strategy, you can easily increase your business’ visibility, traffic and even conversion rates too.
If you’re in need of a little extra assistance when it comes to improving your business’ Local SEO, then the team at Use Brandable are on hand to help! We have years of experience in improving our client’s Local SEO and taking their business to the next level! Interested in learning more about our SEO services? If you need to get in touch with one of our team then feel free to get in contact with us today!
