What is the Importance of Focus Keywords for your Website’s SEO?

When we’re searching around the internet, it can take us a while to find the website that best suits our needs – sometimes we’ll click on a website and it doesn’t have the information that we’ve requested. Could it be due to our search not being relevant, or could it be that the page that we need doesn’t have keywords or even Focus Keywords that match up with what they have on the page itself? Maybe this sort of scenario could also be applied to your website too, so if you’re experiencing a high bounce rate or little traffic at all, then read on and we’ll explain the importance of Focus Keywords for your business.

What are Focus Keywords?

A Focus Keyword isn’t lying in its name, it’s a specific keyword that you want your page or post to focus on and be the main search term that is ranked for in the search engines. Meaning when your audience, or potential customers, types in that specific keyword or phrase in the search engines, they should find your page or post in the results. Ultimately increasing the SEO results for your page and allowing it to rank higher in the search results.

Where can Focus Keywords be utilised?

I know we’ve already mentioned that Focus Keywords can be used on both pages and posts across your website, but where else can they be input? If you run an E-Commerce focused business, then you’re able to implement a Focus Keyword onto each of your products, allowing them to be specifically found by potential customers, looking for a certain product.

What should a Focus Keyword include?

A Focus Keyword can be a phrase or a word that is linked to the certain type of content you are posting within the page or post on your website. For example, if you’re looking to post a page dedicated to ‘SEO’ then that keyword would be featured a number of times throughout the page, meaning that that phrase should be chosen as the Focus keyword for the page, ready for potential customers to find your page and all the information you’re supplying on SEO.

How can I implement a Focus Keyword on my website’s pages, posts or products?

There are many different approaches to implementing a Focus Keyword on your page or post, all of them are added through the backend of the website, but more commonly are added through the WordPress plugin RankMath. With RankMath you are able to easily implement your Focus Keyword in your content, tailoring it to the specific subject of the page, post or product.

RankMath allows you to see the effects that a certain keyword will have when it becomes a Focus Keyword, this is shown by a number out of 100, the higher the number the better your RankMath score and the better chance you have of your page, post or product showing up higher on the search results, giving your SEO score a revamp and taking your website to the top of the search results, one specific Focus Keyword at a time.

So how can Focus Keywords really benefit my SEO? 

With the addition of Focus Keywords to your pages and posts, you’ll rank higher on search results, leading to an increase in organic traffic coming into your website, when searchers click on your links. Having effective SEO on your content can be a great benefit for your business, as not only are you pulling traffic into your site, you won’t be paying a single penny for the whole process. During 2023 there’s nothing better than having an increase in customers on your site while not having to pay out on ads to bring them in!

If you use WordPress and aren’t taking advantage of the opportunity of utilising Focus Keywords, then it might be time to make a change! However, if you’ve got a large website, full of pages, posts and even products then it can seem like a daunting task to go through each individual one and implement the changes, so that’s where we come in!

At Use Brandable, our team is on hand to go through and optimise your website through the addition of Focus Keywords or even updated product descriptions, making sure your website runs smoothly, content is exciting and can bring a healthy amount of organic traffic to your pages! 

Want to find out more about how we use SEO to improve our client’s websites? Then click here, or you can get in contact with one of our team directly by clicking here!

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