Advertising is a type of paid promotion that attracts attention for your business and its key message. There are three primary objectives to keep in mind when it comes to advertising: to inform, persuade, and keep your product or service at the top of people’s minds. You can advertise for many reasons, the most popular form of advertising would be to convince customers to buy your product or service, but companies can also use advertising to help with recruitment or … Whatever your goal, ads can get you seen by the right people!
Your business has been doing well and you haven’t had to pay for ads? Congratulations on seeing great organic growth! However, it could either become stagnant or it will soon. Paid advertising is a guaranteed way to get seen by your intended audience (but we will dive into that in just a moment) as leaving it up to chance will only get you so far.
Here are 5 key ways an advertising strategy can help your business get the attention it deserves:
Unique Selling Point (USP)
A USP, by definition, should be what sets you apart from your competition. It’s a key part of your marketing strategy as you’re basically telling your audience why they should choose you over other competitors.
It may be hard to think of your USP if you’re not already aware, start by identifying the key benefits that your product or service offers. These benefits should be specific, measurable, and relevant to your target audience as well as differ from your competition.
Once you’ve nailed the benefits of your business, you can then start on your USP. This statement should be short, memorable, and focused on the value that your business provides. It should also be tailored to your target audience’s wants and needs.
A strong USP can help your business stand out from the crowd and also help guide future marketing efforts.
Target Audience
Introducing paid advertising into your business is a great way to speak to your target audience. Decide whether they are local or regional, national or international. But, you can do a lot more than that. You can break down groups into age groups, gender, job titles, interests and so so much more!
A great way to ensure that you are targeting the right people is to ensure that your buyer persona is accurate and if you don’t already have one, well maybe that’s where you should start. If you’re struggling and not sure where to even begin looking, then we’ll simplify it for you! Hubspot has a free tool to help you figure this out, click here to get started.
Where Should I Advertise?
Choosing where to advertise your business can be difficult, but it shouldn’t be! You can easily pick the best advertising space by analysing your business and where your target audience ‘hangs out’. But don’t purchase advertising space because you read, see or hear it yourself and you think it would be a great idea. Your ads should always be focused on your customer and where they are.
Set Clear Goals
It’s important to set clear goals for your advertising strategy to measure its success. Decide what you want to achieve, whether it’s increased website traffic, higher conversion rates or more leads. Having clear goals will help you determine what metrics to track and how to evaluate your advertising campaigns.
Measure Your Results
Measuring your results is crucial to the success of your advertising strategy. Use analytics tools to track your website traffic, engagement rates, conversion rates, and other key metrics. This will help you determine what works and what doesn’t work for your business, allowing you to make informed decisions about future advertising efforts.
In Conclusion
Advertising can help your business get the attention it deserves, but it’s important to have a clear advertising strategy. Make sure to define your USP, understand your target audience, choose the right advertising platforms, set clear goals, and measure your results. With these key elements in place, you’ll be able to create effective advertising campaigns that generate real results for your business. Read more about how we utilise Paid Media and Advertising to assist our clients by clicking here!
