TikTok has taken the world by storm since its rise to popularity in 2019 and 2020, at a pace which other Social Media platforms couldn’t handle. You might think to yourself that it’s just a platform for younger audiences to create videos and content, but there is a whole different side to TikTok which is starting to be utilised by businesses around the world!
Unsure of where to start, or even why you should create a TikTok for your business in the first place then here are our top tips on why having a TikTok can benefit your business:
Increasing Your Brand Awareness
With the number of users on the platform, TikTok puts other Social Media platforms to shame with the sheer number of users that they had in 2022, only rising to more in 2023. TikTok had around 755 million active users in 2022, with a vast spread of demographics that will surely fit your target audience, there is a great opportunity to market your brand even greater than you thought possible!
By creating engaging content that can resonate with your target audience, you’ll be sure to see an increase in visibility on the platform – allowing your business to generate more leads, potential customers and revenue.
Drive Traffic To Your Other Channels
TikTok is at the forefront for allowing you to drive the traffic you gain on the platform to other channels that you own. With the option of having easily accessible buttons on your account to link to Instagram, they also allow you to include links within your bio giving you the chance to create a direct funnel from your TikTok page to your website.
Keep Ahead Of Your Competitors
For entertainment purposes, TikTok has been providing that for years now, but when it comes to businesses taking over and using the platform for their benefit, now is your time to get ahead of the curve. The number of businesses currently advertising their products & services on the platform is greatly overshadowed by the entertainers on the app, giving your business the opportunity to swoop in and take over the market!
The Introduction Of TikTok Shop
Launched in 2021, in the UK, TikTok Shop became a hub marketplace where businesses were able to post their products onto the platform, creating content featured around them and then have them link out to a new area of the app where customers could purchase the products they desired.
The growth that TikTok shop created for businesses looking to branch out their marketing on the app was exponential, with Partner & Affiliate schemes created that businesses could join to help E-Commerce sellers thrive on the app. In a similar fashion to Facebook, Instagram or Snapchat Ads, TikTok has created its own iteration and allows businesses to promote their products & services to a wider range of potential customers by scrolling through their ‘For You’ pages.
TikTok provides businesses with a vast and unique opportunity to reach a wider audience, engaged and enthralled by the content tailored to the products & services that they provide. This is only just the beginning for your business to take that leap of faith and find out how far TikTok can take you!
Not sure about setting up your TikTok, creating content or even setting up Ads for your account? Then no need to worry! At Use Brandable we’re here to help with your Digital Marketing needs. Learn more about our Social Media/TikTok Ads by clicking here, or to get in contact with one of our team then click here.
