As a business owner, life can be pretty hectic trying to juggle everything to ensure your business stays afloat. So, noticing a drop in your website’s traffic is a headache even the strongest painkillers can’t cure, but what could be causing it? While there could be a number of reasons for your site’s traffic to decline, one of the most common culprits is a lack of effective search engine optimisation (SEO).
Don’t panic! That’s exactly what we’re here to help you solve. In today’s blog, we will go over the most common reasons why websites lose traffic and share some secrets of SEO that can help you get back on track.
Poor Keyword Research
Now, don’t beat yourself up about losing traffic. It can be hard to maintain when you have a million other things on your mind and poor keyword research is a common mistake that can have a significant impact on your website’s traffic and search engine rankings. If you’re targeting the wrong keywords, your content is unlikely to rank well in search results or attract the right kind of visitors to your site.
Effective keyword research involves using keyword research tools, analysing competitors’ websites, and considering user intent. Once you’ve identified your target keywords, it’s important to use them strategically throughout your content. However, avoid overusing keywords (keyword stuffing) as this can be seen as spammy and harm your rankings. Take your time with keyword research and use keywords strategically, this way you can improve your website’s search engine rankings and attract the right traffic to your site.
Outdated content can cause a decline in website traffic as it is no longer relevant or engaging to your audience. Regularly updating your website with new content and new information can help retain existing visitors and attract new ones, and to refresh older content that may have become outdated. By consistently providing high-quality, relevant content, you can keep your audience engaged and attract new visitors, which then leads to driving more traffic to your website.
Lack of Backlinks
A lack of backlinks can negatively impact your website’s search engine rankings and visibility. Backlinks are important for search engines to understand the relevance but also authority of your website. To improve your backlinks, focus on creating high-quality content that other websites will want to link to. This can include producing unique and informative blog posts, creating valuable resources, and engaging in outreach to relevant websites.
Utilising social media can help increase visibility and attract links. By consistently creating valuable content and building a strong backlink profile. A backlink profile is the quantity, anchors and quality of links pointing to your website. This has a direct bearing on your ranking as Google’s search engine crawls through the Internet looking for these links. With a strong backlink profile, you can improve your website’s search engine rankings and attract more targeted traffic.
One of the main reasons why websites lose traffic is due to technical issues. This can be a variety of things such as broken links, slow loading times, or crawl errors. Broken links not only affect user experience but also prevent search engines from properly crawling and indexing pages on your site. Slow loading times also impact user experience and can cause visitors to leave your site. Crawl errors, such as 404 errors, can prevent search engines from properly indexing your site, ultimately affecting your search engine rankings. Therefore, it’s essential to regularly monitor and address technical issues on your website to ensure your SEO efforts are not being hindered.
SEO is a BIG task! It can be time consuming, especially for those who are already running around headless trying to keep a lid on their business. But, we should keep in mind that SEO is an extremely important marketing tool and can produce great results. So, now what? You know what to do, so go ahead and update your website to ensure your SEO is up to scratch.
Not sure where to start? Time not on your side? Whatever the reason, if you feel like you need an additional helping hand, then we’re up for the job!
Here at Use Brandable, we take pride in developing SEO strategies that will have your online site traffic soaring again and maintain your SEO to ensure your business stays on top of its game. All you have to do is get in touch, and we will take it from there. Simply, click here and you’ll already be one step closer.