Within the modern era of marketing, a lot of small and medium-sized businesses dream of expanding their audience to a global scale, however, the real power lies closer to home. Local SEO (Search Engine Optimisation) ensures that your business is visible to nearby customers searching for products and services online – by thinking big but staying local, SMEs can achieve sustainable growth while cementing their presence within the community!
At Use Brandable, we know exactly what it takes to dominate the Local SEO market for your business. Let us take you on a journey to show you just how vital Local SEO is for SMEs and how it can make a massive difference for your business!
Be Found Where It Matters! Capture Local Searches
Take for example: someone in your local area is searching for a “Coffee shop near me” or possibly even “Electrician in Crawley” on their phone. If your business isn’t optimised for local searches, you’re missing out on that potential business and the golden opportunity to attract ready-to-by customers right on your doorstep!
Local SEO can ensure that your business appears in the coveted top 3 searches on the search results pages, as on average these are the search positions that have the largest Click Through Rate (CTR) percentage compared to any of the other positions! However, how exactly do you actually achieve these search positions in the first place when it comes to Local SEO?
- Having a Google Business Profile (GBP) with accurate details like your business’ address, phone number, and hours you’re open throughout the day.
- Consistent NAP (Name, Address & Phone Number) information across your entire website and any other websites you might appear on such as local directories e.g. Yell.
- Having positive reviews from previous customers on your GBP can also increase your credibility and push you up those search results!
When these are all done right, Local SEO puts your SME on the map, quite literally!
Outshine The Competition Without Breaking The Bank!
Unlike traditional advertising methods, Local SEO offers an affordable way to compete with larger companies. While big brands dominate national campaigns, SMEs can carve out their niche in the local market.
For example, a family-run Italian restaurant in Crawley can use location-specific keywords like “authentic Italian food in Crawley” to outshine chain restaurants in local search results. Optimising for voice searches, such as “Where can I get the best pizza near me?” is another cost-effective way to stay ahead!
Build Trust Through Local Reviews
In the age of online reviews, trust is everything. Local SEO helps SMEs showcase customer feedback prominently. Positive reviews not only improve your rankings but also influence potential customers to choose your business.
Encourage satisfied customers to leave glowing reviews on platforms like Google or Trustpilot. Responding to reviews, both positive and negative – although we know there won’t be many negative ones for your business! This can show that you care about your customers’ experiences.
For instance, a hairdresser in Brighton with numerous five-star reviews will naturally attract more clients than a competitor with little to no online presence – showing how important it can be to draw in these new customers and push them towards your website with positive reviews!
An Overview Of Local SEO For SMEs
For SMEs, Local SEO isn’t just a marketing tactic – it’s a lifeline. By prioritising local visibility, small businesses can stand out in their communities, build trust, and attract customers who are ready to act.
With the right strategy, your SME can think big while staying rooted in your local market – a winning combination for sustainable success. So, get started on your Local SEO journey today with the team at Use Brandable on your side you’ll be in good hands! We have years of experience in providing expert Local SEO advice and support to our happy clients across the UK, allowing them to build their engagement through the implementation of our tactics across both their websites and GBP too!
Interested in letting an experienced team upgrade your Local SEO and take your business’ local search visibility to the next level? Then click here to get in contact with the Use Brandable team and get started on your journey with us today, or click here to learn more about what other SEO services we have on offer to you!
