There’s never really a time when we don’t have our mobile phones away from us, they’ve really become an integral part of our daily lives, so it should be essential for businesses to adapt their online presence to the modern world of marketing and having a mobile-friendly website is the first step towards this!
Mobile phones have revolutionised how customers access information, shop and interact with brands, optimising your website to become mobile-friendly can help your business effectively engage with users and pull in additional interactions and revenue! However, really how important is having a mobile-friendly website?
Take a minute to read on and find out exactly how having a mobile-friendly website can be important for your business!
Mobile-Friendly Websites: A Must-Have for Modern Businesses
1. The Rapid Rise Of Mobile Internet Users
Let’s take a minute to look at the statistics, as throughout 2022, the global mobile phone traffic percentage was 59.66%! Mobile phones are becoming the primary source for the average user to access the internet. Whether it might be browsing through social media, reading the news or making a purchase on your website, users are turning to their smartphones for convenience.
Having a mobile-friendly website can help put you ahead of the curve, ensuring that your business is easily accessible and usable for a growing mobile audience.
2. Enhance Your User’s Experience
User experience should always be at the heart of any digital success and when you’re designing a website that is mobile-friendly, you’ve got to have smaller screens in mind. Offering the potential customers and visitors to your site a clean layout, easy navigation as well as optimised content, all to fit on your smartphone screen.
Making sure your customers don’t have to scroll on and on to view content, or even have content not accessible to them on their mobile devices. Having a mobile-friendly site won’t only make your content look its best. But it also provides a positive user experience, will foster engagement and will encourage visitors to stay on your site for longer. Decreasing your bounce rate at the same time!
3. Push Your Business Up In The Search Results!
When it comes to being more visible across a variety of search engines, then having a mobile-friendly website will allow you to boost your business up and up on the search results!
With mobile-first indexing, search engines like Google primarily use the mobile version of a website’s content for indexing as well as ranking. Having a mobile-friendly site can not only improve your website’s visibility in search engine results. But it can also help you to avoid penalties from search engines for poor mobile experiences.
4. Take Control Of Local Traffic
When users are searching for local businesses, they’re more than likely on the go. With the ease of having your smartphone on hand, they can easily access the information they need without having to stop!
So, having a mobile-friendly website that’s optimised for local searches can help your business attract nearby customers. Using location-based keywords and ensuring your contact information is easily accessible can also drive foot traffic from these customers to your actual store – as well as the traffic from the search results.
5. Being Mobile-Friendly Keeps You Ahead Of The Competition
Staying ahead of the competition is essential, especially when it comes to pulling traffic away from their website! If your competitors have a mobile-friendly website and you don’t, then you risk losing out on potential customers to them. Having a mobile-friendly site will demonstrate that your business is modern, user-focused and attentive to the needs of whatever your customers might desire!
The importance of having a mobile-friendly website can’t be overstated. As users increasingly rely on their smartphones, from purchasing products to reading new information – they are relying on their mobile devices to provide this to them. Then ensuring a seamless and engaging experience across every aspect of your website can allow you to get the most out of your website!
An Overview Of Why Having A Mobile-Friendly Website Is Important For Your Business
Having a mobile-friendly website might seem like it’s a tough task, but at Use Brandable our team have years of experience in optimising our client’s websites to be able to become mobile-friendly and allow them to get the most from their website and pull in those potential customers that they might have been losing out on previously.
If you’d like to learn more about mobile-friendly website optimisation then please click here, or if you’d like to get in touch with one of our team today then click here.
