In the modern world of business, there are so many different ways that you can advertise your business on the internet, most cost-effective methods aren’t always ‘Cost-Effective’ for your business though! However, one of the most powerful tools available on the internet is completely free and ready for your business to take advantage of. Google My Business (GMB) can be an excellent benefit for your business, but what can it do to create more leads for your business?
Increase Your Online Visibility
As soon as you create your Google My Business Listing your business will become available to be viewed by those looking through both Google Search Results and Google Maps, increasing your online presence already.
This added visibility makes it easier for potential customers to find your business when looking through Google and trying to find a business that suits their needs. GMB allows you to tailor your Listing to include everything about your business, from your location, website and even the number of hours you’re open – you have complete control in customising the details to allow customers to get in contact with you as simply as possible.
Improve Your Local SEO
Google My Business is a crucial component of local SEO (Search Engine Optimisation), by optimising your GMB Listing with the relevant Keywords and Information on your business, you’re able to improve your Local SEO.
This means that when potential customers search for a specific location or even ‘Near Me’ then if you’re located in the vicinity of the search then you’ll be more likely to come up – potentially leading to new customers finding your business and driving traffic to your website, ultimately increasing your leads and revenue.
Higher Rate of Customer Engagement
Google My Business provides tools for businesses to have an increased engagement level with their customers and potential ones too!
Responding to reviews, posting updates and different images related to what’s going on in the business at the time, and even having the option to do a ‘Questions & Answers’ section all at the press of a button. The gap between communication and interaction has never been smaller when it comes to GMB.
All of this gives you the chance to show off your business to your customers, create a sense of loyalty and build a healthy relationship between business and customer – ultimately leading to positive reviews and the potential of more leads onto your website.
Overall Google My Business is a powerful tool that can help your business increase its online visibility and gain potential leads from the customers coming to your Listing.
Unsure of how to take your business to the top of the search results and increase your revenue from the number of leads Google My Business can bring to you? Then look no further than the team at Use Brandable, we have experience in creating and customising our clients’ GMB Listings, tailoring them to increase the number of potential customers to your site, all through your Listing.
If you’d like to learn more about how our team can assist with your Google My Business Listing, then click here to get in contact today!