SEO is a huge aspect for businesses, but none more important than for SMEs and realistically local SEO is your best bet for bringing in those results! If you’re looking to attract new customers in your local area then you’re going to need the right keywords to push your website above the competition, and you won’t find the right keywords without the right research.
Keywords are the backbone of your business’ success and with an accurate amount of research, you can ensure your SEO strategy with success in the future when you put in a little extra research for the right keywords! So why not take a look at how some added keyword research can assist with your local SEO?
Understanding Local Keywords
Just a little bit of extra research can take you to the next level! With local SEO you’re targeting customers in the area around you, so why not use this to your advantage? Instead of just ‘Electrical Services’ try adding ‘West Sussex’, or ‘Crawley’ to them and you’ll be targeting a more specific area rather than being broad!
By using more specific keywords within your content you’ll be able to see a rise in the amount of more local customers that will be viewing your website. This will be down to the more relevant search results that you’ll show up for and allow a little bit of extra research that will assist you with more local keywords than general keywords instead.
Why Keywords Are Crucial in Local SEO Research
Targeting the Right Audience:
By using the right keywords you can help your business connect with more potential customers within the local area, especially when your customers are searching for specific products and services within their local area.
Boosting Local Search Rankings:
Local SEO is always going to be important, especially with your local keyword research being useful for your business, as well as your Google Business Profile (GBP) too! Integrating your local keywords into your GBP content can allow your potential customers to find you more easily when they’re looking for a business with your products and services. This can help you boost your rankings significantly in your local search results.
Enhanced User Experience:
By using well-researched local keywords you’ll be able to align your business’ content with user intent, providing your users with the most relevant results possible. Which in turn can enhance their experience on your site as well, all thanks to some added local keyword research! On top of this, if your website has relevant local content that appeals to your customers and keeps them engaged on the website, reducing your bounce rates and improving your overall website performance too!
How to Conduct Effective Local Keyword Research
There are many different ways that you can find the perfect keywords for your business and make sure that you get the best possible keywords for your business’ local SEO – Whether you might choose to use Google Trends, or maybe even Ubersuggest, you can discover exactly what kind of SEO opportunities there are at the moment that you can tap into and include within your content!
There are other strategies as well to assist with your local keyword research, and one is closer than you would think! Your competitors are a great way to see exactly what kind of keywords and content might be working for them, or in turn see what kind of content they might not have honed in on and push your content with them, filled with rich and targeted keywords.
An Overview On Why Keyword Research Is Important For Your Local SEO
By spending little and often putting in some extra research into your keywords, you can easily see the benefits that it can propose for your local SEO! Just utilising a spare 30 minutes a day can provide you with answers for content that can provide your website with an influx of customers that can span over the course of months, rather than just a small piece of content that filters away within a few days and doesn’t make a dent in the local market!
However, we can understand that running your business does take time out of your day, so that’s why at Use Brandable, we’re ready to assist your business with becoming a powerhouse within your local area for SEO! Our dedicated team has already helped so many happy clients and we’d love to add you to them, simply click here to get in touch with one of our team, or you can also click here to learn more about our additional SEO services!
